case-study-hangcha

Hangcha Group Co. is a leading forklift truck manufacturing company based in China, providing a complete product range of material handling equipment and warehouse equipment across the globe.

See how Triumfo helped Hangcha to shine at the MODEX Show 2018

Challenges

One of the objectives for Hangcha Group at MODEX show 2018 was to strengthen their mark around the globe. They wanted to cut through the clutter with a futuristic design. The stage was all set for the gathering of the supply chain, manufacturing and distribution industries. They were looking for a booth which can highlight their innovative solutions and be a conversation starter. The expectations were high. All in all, it was a huge task and time was very limited but we stick to our basics.


Solutions

We delved into the brand philosophy and lived its spirit to come up with a remarkable design. We delivered a 20’ X 50’ custom booth within their budget and that caught the attention of all the attendees.

We used large fabric wall structures for clear visibility and to communicate Hangcha’s core value proposition. Layered hanging structures were also installed for high logo branding and to grab attention from a wide range. Adequate use of the booth space for product demonstration and large sitting arrangement allotted for innumerable business discussions.

Results

The project was well planned and executed and the client was extremely delighted as the booth turnout surpassed their expectations. The attendees were very keen to see their offerings and signed off for more. Our booth appealed their audiences. The graphics proved magnetic and the company’s concept of sustainability reflected in the overall design.