Blog

Triumfo Inc. manufactures an impeccable range of modular exhibits. It gives exhibitors the infinite design possibilities to create a true representation of your brand.

How to choose the right trade show to attend

trade show booth design

For every exhibitor, a trade show becomes crucial when it is industry-related and a gathering of key decision-makers, buyers and owners. Exhibitions are an ocean of opportunities for sellers as well as buyers. When preparing to exhibit at a trade show it might be helpful to ask yourself the following questions:

  • What are my goals for attending this exhibition?
  • What are the current trends?
  •  How can I draw the attention of more attendees to my exhibit?
  •  Is it the right trade show to attend?

Thinking deliberately could be a significant part of the decision-making process before attending an exhibition. As an exhibitor, you might require a unique trade show booth design to showcase your products and services as well as some tips on how to choose the right trade show to attend.

Ignite your researcher:

As you know, hundreds and thousands of trade shows take place every year across the world in numerous cities. It is important to do research before taking part in one of them. You could search about the industry-related trade shows online.

While looking online, you can make a note of all the exhibitions that interest you, and you could prioritise them as per their location, establishment and number of attendees.

You could easily find the previous year’s facts and figures on their main websites.

Dig Deeper:

Now that you have decided some trade show that fits you and your products best, it is time to look into its history and success. The Internet is one of the most popular ways to know about the key figures of the trade show’s previous performance, but is it reliable?

For reliable information, you can reach out to some of the participating businesses from last year’s event. You could make an appointment with them and ask more about their experiences and achievements at the trade show.

It could be a wise step to attend a trade show that is established and taking place for years rather than a new fair. Possibly, an established trade show will attract more attendees than a new custom exhibit design.

Plan about dates and time:

It is significant to look for the trade show dates when you have finalised which one to attend. You should look up the dates of other events so that the dates do not clash with others.

You should also look for other events happening in the city on similar dates because this may become a concern while booking lodging and travel facilities.

As per the dates, you can schedule the trade show booth availability and decide whether you can use your current booth or need one more on rental.

Decide on finances:

Budgeting is required when you desire to attend a trade show. Your budget needs to cover the costs of things like exhibit space, travelling, lodging, customs and rental trade show booths, shipping, electrical equipment and usage.

You could make a list of everything that is going to a part of your budget so that you could avoid unplanned and extra expenses.

When you have a limited budget, look for a local trade show or one that is taking place in a nearby city. It will help you connect with local consumer and understand their buying behavior. With a higher budget, you could travel to far cities and countries too for exhibiting.

Book an adequate trade show space:

You should connect with the trade show organizer and ask for the exhibit spaces that are available. You could choose the best space possible so that it could help you showcase your products to a large audience.

Look for market trends:

Visitors at a trade show look for products that can help them in their business and work. You may need to understand market trends to fulfil the requirements of these visitors. It is observed that 50% of the attendees come from the local areas and nearby cities of the trade show. Hence, you should understand about the local crowd near the trade show and if they fit your target audience.

Lastly, when you decide to attend the right trade show for your business, connect with trade show display companies. They could help you get a stunning and eye-catching trade show booth design that will help you attain your desired goals and targets from the exhibition booth builders.

It is important to remember that the internet can sometimes mislead you about data and figures. It would be beneficial if you experience the trade show in-person. It will help you understand the audience and market behavior so that you could get completely prepared for your participation.

Recommended Reading:

trade show booth rental miami

trade show booth utah

trade show booth san francisco

trade show booth seattle

Get Free Quote

Latest Post!!

Top 5 Wellness, Health & Fitness Trade Shows in the USA
Top 5 Wellness, Health & Fitness Trade Shows in the USA
Top 5 Science & Research Trade Shows in the USA
Top 5 Science & Research Trade Shows in the USA
Top 5 Entertainment & Media Trade Shows in the USA
Top 5 Entertainment & Media Trade Shows in the USA
Top 5 Industrial Engineering Trade Shows in the USA
Top 5 Industrial Engineering Trade Shows in the USA
Top 5 Business Services Trade Shows in the USA
Top 5 Business Services Trade Shows in the USA
Top 5 Banking & Finance Trade Shows in the USA
Top 5 Banking & Finance Trade Shows in the USA
Top 5 IT & Technology Exhibitions & Trade Shows in the USA
Top 5 IT & Technology Exhibitions & Trade Shows in the USA
Top 5 Medical & Pharma Conferences and Events in the USA
Top 5 Medical & Pharma Conferences and Events in the USA
How to Keep Your Budget and Expenses in Control at Trade Shows?
How to Keep Your Budget and Expenses in Control at Trade Shows?
How to Reach Maximum Customers at Trade Shows?
How to Reach Maximum Customers at Trade Shows?
Top 5 Trade Shows in Education & Training in the USA
Top 5 Trade Shows in Education & Training in the USA
How to Present Your Company Impressively in an Exhibition
How to Present Your Company Impressively in an Exhibition
Innovative Trends in Exhibition Booth Construction Industry
Innovative Trends in Exhibition Booth Construction Industry
Tell us about your exhibit or design and we will send you a quote absolutely FREE.
trade show exhibit design