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Triumfo Inc. manufactures an impeccable range of modular exhibits. It gives exhibitors the infinite design possibilities to create a true representation of your brand.

How to Launch a New Product at a Trade Show

Custom exhibition stand

Keep reading the blog to know “result-oriented tips” for product launches. In the end, we have also mentioned some “Golden words” that could increase the prospects of successful product launching. 

Launching a new product at the exhibit display companies could be a difficult task. At the trade show, you get the right market visibility so you can launch the products in front of your target audience. This way you can present unique selling points about the products. However when you are doing that you want to launch the product directly in front of the target audience.

Exhibitions are the best marketing tools for launching new products. Before making any decision, check out the following market research that will tell you the marketing power of trade shows and display for trade show displays. 

90% OF ATTENDEES COME FOR BUYING NEW PRODUCTS THAT ARE RECENTLY LAUNCHED

70% OF TRADE VISITORS UNINTENTIONALLY FEEL ATTRACTED TOWARDS THE CUSTOM EXHIBITION STAND

82% OF TRADE VISITORS HAVE BUYING POWER AND PURCHASING AUTHORITY

With these points, it is clear that hiring a booth design ideas exhibit design company is important for getting the perfect space for launching new products. The majority of visitors want to see new products and most of them want to buy. This is all about capturing the right audience at the perfect time. 

One of the reasons that a product launch at the custom trade show displays could be a one-time "not to miss" opportunity is it brings the limelight to the products. Moreover, potential customers have queries in their minds that can be addressed on the spot immediately. Effective product demo presentations are the most important factor to consider. 

Considering launching new products in the market? Consider these points before launching a new product in the upcoming exhibition:

PRACTICE PRODUCT DEMONSTRATIONS IN ADVANCE:

A nice presentation of products comes with lots of practice. Most of the exhibitors first practice a lot before actually pitching their products to customers. Print brochures, create a video and make some interactive live discussions about the new product on social media. This will help you in leaving a lasting impression on customers. If you are launching a new product then you need to have a trade show booth design and layout that follows the product's theme.

FINALISE THE TO-DO LIST IN ADVANCE:

To Grab the Attention of the Target Audience, you need to start planning the launch of new products, 3 months before the trade show. For that make a list of the tasks that need to be done beforehand. Make sure to do announcements about the product in advance at different sites, and industry publications.  If your audience is already aware of the products through magazines, then they would feel excited to know about them.  So be ready beforehand in advance.

TELL THE ATTENDEES ABOUT THE PRODUCTS:

Use a 30x30 trade show booth ideas or display stand of another size to display the products. Make use of the space wisely and enlighten the customers about the benefits of a new product. Always have your competent product manager ready on the stall so that they can elaborate on the details of the product when the attendees arrive at the stall.

Make attractive demos of the product so that your customers can see them and make the buying decision. Be ready with a few PowerPoint presentations and videos that are displaying the product information in an alluring and compelling way. Assign a separate marketing manager who can answer all the queries of the prospective customers.

GOLDEN WORDS:

Trade shows are the right marketplace to make new connections and present the products directly to a huge gathering. Launching a new product here is a great way to maximize exposure in front of potential buyers. Selection of the right exhibition, and carefully marketing the products is the best way to elevate sales. We have discussed the topics for launching a product in the right way. Following these tips will help you to make a meaningful and impactful presence of the products at trade shows.

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