Lead has been the sole priority of any exhibitor at a trade show booth. Exhibitor is very much aware of what they want to see and when they want to see it. This means a trade show booth manufacturer has to do a complete 180° to track and generate leads. Just prepare well in advance and execute your plan properly during the show, many of уоur generated lеаdѕ will rеѕult in ѕаlеѕ. With the right resources and technology, business objectives can be achieved.
These are the following components to increase ROI in the upcoming trade show booth.
- Blueprint for an effective display
For a successful exhibit, use a perfect combination of popup displays, accessories and banner stand. It will help you to drive traffic and improve lead retrieval results. Communicate clearly with the designer while creating a blueprint of the display. The designs should be created keeping in mind the type of product or service a company provides.
- Handheld Sсаnnеrѕ
One of the most popular methods of lead capture is the barcode scanner. The scanner helps you to effectively capture the lead’s information without any hassle. Simply scan the barcode on the attendee’s badges and capture all the contact information. No need to keep a track of hundreds of visiting card at the trade show exhibit.
- Place tablets throughout the booth
Place tablet throughout the booth, so that you can’t miss the single attendee that comes to your booth. They can access your products and services directly on these tablets and leave their contact information. Ensure to leave a comment section where they can mark their query, giving you an idea of what exactly they are looking for. You can also use the tablets for surveys and presentations.
- QR Cоdеѕ
As you know people have smartphones on them at the trade shows. You can allow them to put it to use at your trade show displays. Tell them there are free apps available where they can scan the QR code with their phone, taking them to a landing page or website. Just display a form for them to fill out. This system is very helpful in capturing the required information.
- Use Social Media as a lead generation tool
You can use social media as a lead generation tool for your show. The immensely popular networks like Facebook, Twitter and Instagram can be used to interact with the existing customer and post updates on the new launch products and promotions. You can harness these networks to generate potential leads at the trade show exhibits.
A focused, creative plan put equal emphasis on all the aspect of digital outreach.
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