Case Study - CountR

CountR is a leading company providing advanced payment systems and automated cash handling solutions. The company enables smoother and faster financial transactions with an exceptional user experience for industries covering casinos, retail, and entertainment. With over 20 years of expertise and prestigious honors over time, CountR aimed to showcase its business dynamism in the Amusement Expo Booth.

CountR

Challenges

CountR caters to the financial markets; the brand needed a powerful business representation booth that would:

  • Set up live demos that require a simulated cash environment
  • Ensure system connectivity for live demonstrations
  • Navigate permits, compliance, inspection, and legal requirements.
  • Maintain a strong business reputation and connect with industry leaders

CountR targeted stakeholders who required innovative finance management. The booth would run continuous live demos with efficient guest interaction.

Solution

Team Triumfo Inc. analysed the overall requirements and recommended a premium island booth. The island booth allows the audience to explore multiple sides to enhance showcase visibility.

The elements included in the island booth:

  • A well-engineered layout for smooth audience movement
  • Interactive lighting for product demonstration, presentation with a real-time session
  • Advanced technology integration for seamless audience interactivity
  • A dynamic and aesthetic environment that speaks to the brand image

Integrating a technologically advanced solution made the booth the epitome of professionalism.

Result

The booth had one of the most innovative and exclusive presences at the Amusement Expo International, Illinois. This provided a significant amount of business exposure to CountR. The ultimate outcome included:

  • Early planning and coordination ensured smooth booth setup and hassle-free business execution
  • The booth setup with a clear and bold banner made the brand's visibility more engaging
  • A well-positioned product with clear action zone marking brought more than expected lead volume
  • Comfortable spacing with vibrant lighting made the visitors look more welcoming
  • Modern booth layout with special focus on an uncluttered layout highlighted the company's aspirations

The booth ensured CountR represented itself as a market leader, promoted its business, and connected with the right partner.