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Case Study - Securden

Securden is a leading IT company with a strong global presence. The company develops sophisticated security software providing innovative solutions. Securden deploys digital tools that shield against malware infections, data breaches, ransomware, and other cyber threats.

Securden

Challenges

RSAC Conference is a leading IT security conference, and Securden wanted to accelerate a strong brand presence.

  • The company aimed to stand out amongst its competitors. Secureden integrated aesthetic AV equipment and other lighting solutions into its booth
  • istent color palettes, fonts, and promotion across banners, digital screens, and brochures
  • Stand out among competitors
  • Design a layout that filters prospects from casual attendees within limited floor spacing
  • Integrate multiple interactive screens, live demo including QR codes, tablets, and scanning apps to grab visitors’ attention

Securden needed a booth that looked visually engaging and spoke their brand voice.

Solution

Team Triumfo Inc. analyzed the requirements, and we recommended a 20x20 premium island booth that offered better spacing and ensured higher booth engagement.

  • Our team integrated value propositions and visuals with tall backdrops and signage from multiple angles
  • Coordinate shipments, store crates, and other essential items, ensuring quicker assembly, while sticking to compliance
  • Incorporate unique furniture, ambient lighting with a spotlight on areas, aligning the brand’s personality
  • Utilize carpeting, paneling, and semi-enclosed meeting areas for improved visitor comfort and better-quality conversations

The goal was to ensure higher engagement, better lead capture by utilizing a reliable demo platform.

Result

The booth brought success and received significant attention in the RSAC Conference 2025. Its professional and welcoming ambience brought higher engagement than expected.

  • Strong visual and consistent brand messaging generated higher recall and post-expo brand engagement
  • Implementation of digital tools helped capture prospects, leading to genuine follow-up sales
  • 3D booth planning for traffic flow ensured smooth visitor flow and seamless business interactivity
  • Live demos and product showcases positioned the business as a reliable cybersecurity partner

The booth helped Securden build a transformative business presence and demonstrate credibility in the conference.