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Case Study - VAHDAM

A brand with a legacy of over 90 years in the Indian tea industry and its young and dynamic leader in pursuit to connect divine gardens of India to the entire world with refreshing teas, spices and superfoods, that's VAHDAM! It's a brand that's disrupting the traditional supply chain with technology.

VAHDAM

Challenges

VAHDAM is a forerunner in the Indian tea industry; the brand aimed for an organic-themed booth. But the key areas involved.

  • Stand out among wellness and organic brands
  • Promote business presence with a variety of products
  • Connect and interact with the right industry leaders
  • Ensure the booth communicates the brand identity

VAHDAM wanted a platform that would be simple, visually appealing, and ensure it sticks to the brand's natural and organic authenticity.

Solution

In detailed discussion, team Triumfo Inc. created a blueprint that matched the company’s requirements. Here's what we concluded:

  • Implement a strong visual branding that highlights organic and eco-friendly products
  • Introduce educational visuals, i.e., infographics on farming, health benefits and sustainability
  • Focus areas for USP (sample boxes, trade show blends), giving the brand the upper hand
  • Marking special zones like tasting bars, product displays and meeting areas

The ultimate aim was to ensure spacious walk-ins and longer visitor interaction time.

Result

The booth immediately got attention due to its unique and interactive design. Its visually alluring colours and strategically placed logos brought extensive engagement. The overall outcome came with:

  • Enhanced visitor traffic due to clear and concise brand messaging
  • Positive tasting generated higher product interest and longer visitor retention
  • Stronger engagement brought higher lead count and post-show follow-up opportunities
  • Professional brand representation earned customer trust and business credibility

The strong booth presence helped VAHDAM open its business to clients from various industry dimensions. The company got the opportunity to promote itself at the right time, to the right customer, at the right place.