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Triumfo Inc. manufactures an impeccable range of modular exhibits. It gives exhibitors the infinite design possibilities to create a true representation of your brand.

MAKE YOUR BRAND PRESENCE GLOBAL WITH THESE SOCIAL MEDIA IDEAS

Custom trade show exhibit design

Trade shows are rewarding for all companies. This can be easily possible with displays for trade shows that can highlight the brand in large fonts. 

An exhibition booth design will help you to interact with potential customers. Feel the experience of reaching the show floor and watching the brand displayed on the main LED screen of the trade show.

This can be only possible when you have done a lot of social media marketing. People should know you before the show day. Then only they will feel interested in seeing your products.

A trade show can help any brand to get a massive amount of leads for their business. It will also help in getting unimaginable prospects for the trade show. Exhibiting at trade shows requires a great investment of time, money, and hard work.

Exhibitors must invest in promoting their participation through different Social Media.

Want to know the ways to promote the business before, during, and after the trade show? Listed below are some fantastic ideas that will help you to achieve your trade shows’ goals. 

3 PREPARATIONS TO DO BEFORE THE TRADE SHOW:

  • RELEASE A SNEAK PEAK TRAILER

Releasing a few seconds of video before the show. Post it on different Social Media like Facebook, tweeter, YouTube, etc. It can make the audience aware of the recent product launches.

Tip: Do not forget to attach links for the registration at trade show. This will help the audience easily complete the registration process.

  • MAKE A SOCIAL CAMPAIGN MATCHING WITH BRAND THEME

It is crucial to decide on a theme first for the brand, booth, and team. When selecting a theme, make sure that it is aligned with the trade show

The Custom trade show exhibit design and color should match the brand colors. The same goes for the team and social media campaign colors.

Spend enough time to design a social media campaign that supports the trade show objectives. The social media campaign should boldly promote the brand name and key benefits.

  • HIRE A MARKETING TEAM

To enhance visibility on the show floor, you need to do pre-marketing of the trade show. The marketing team will help in fulfilling your exhibition goals. 

Organize some marketing campaigns, small video clips, use Google ads, etc. to provide info about the brand before the show.

Tip: Do not forget to add hashtags to every post. Add activities that will be held on the show floor.

 Also, add any publishing article about your brand and tag it with your company’s social post.

DURING THE SHOW

Try to go on Facebook Live or Instagram Live! Post some behind-the-scenes clips. Make some conversation with the audience in real time. 

Show them, how fantastically your products were selling at the trade show. Also, ask them about their feedback. Motivate them to question you directly.

Take as many photos and videos as you can. If any attendee is complimenting the brand, then shoot their video. Keep posting the content on social media to boost engagement.

Tip: Try to hire booth design companies in advance. This will help you to get ready with the best possible exhibition stand.

Post the special offers you are offering to attendees on social media. Try to encourage visitors to come to the stall.

FINALLY, AFTER THE SHOW

Post a few recap videos after the trade show. Share some favorite moment clips. Also, write a blog post about how successful the Display for trade show.

Remind the audience how much they loved your products. Social media is a significant tool that can help you to reach the leads. Send a short message to the connections you made at the show. Send them a small post with an attached link directing them towards the useful information post.

THE MUST-READ LINES

Participating in a trade show is expensive. 

When you are already making such huge investments, make sure you maximize your returns. Ensure you are exhibiting correctly. Follow the suggestions and the above-listed tips. Carefully work on social media campaigns.

Contact Triumfo Inc. to get 30x30 trade show booth ideas. Make sure that participation is worth the investment.

recommended reading:

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Trade Show Booth Rental Atlanta

Trade Show Booth Rental San Diego

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