10 TIPS TO GENERATE PROFESSIONAL LEADS

The more leads you have, the more chances you have to turn them into potential customers. Trade shows bring thousands of professional visitors, competitors, industry experts, and people from different segments together all under one roof. So, by exhibiting with trade show booth displays, you can easily grow your business.

Ask for the contact details of the visitors who come to your stall, if they are willing to provide their contact details to you then there are higher chances that they will become your permanent customers or one of your partners one day.

In this blog, we have compiled up to 100% working leads generating ideas and tips that would help in maximizing ROI and generating leads. It is best to get ready with some exhibition booth ideas while planning to exhibit at the event.

PRE-TRADE SHOW:

Choose the right team

Your teams may be working for a long time in the industry but Trade show booths 40x40 have specific demographics that need to be studied before deciding which team has the best industry knowledge and can engage the visitors. Ideally, your team should speak the language that your clients want to hear.

Checkout the booked space

Make a rough estimate about how many visitors will be comfortably accommodated at the booth and what would be the best size of the exhibit like trade show booths 40*40 or other sizes that will be perfect for the space. Fix some space for meeting rooms, and conference areas and identify the number of trained staff that will entertain the customers.

Give a detailed briefing to the staff

A wise exhibitor is the one who tests the knowledge of their team before entering into the fairgrounds. Refresh your team’s knowledge about the company’s offered products and services and ensure that are aligned on messaging and campaigns.

Pre-booking of meetings

If you have clients with whom you have been in contact for months or years, then book the meetings beforehand. This will save you time and help in tracking everyone’s availability. With it, you should also fix a meeting with exhibit display companies to get on-time delivery of the booth.

GETTING THE VALUABLE LEADS DURING THE TRADE SHOW

Ask for the contact details of visitors:

Your custom trade show exhibits have done a great job in attracting visitors, so what’s next? Use this opportunity to discreetly ask the clients about their contract details. You can also conduct a survey where you can ask the visitors to complete the survey in which you can ask all the important details, their likes and dislikes.

Conduct some activities

Visitors feel attracted to the booths where fun activities are going on. Even some participants come to these international events to attend the leading workshops and conferences. So, organizing such meetings and inviting the experts to the booth will reinforce the brand image and promote countless opportunities.

Role of staff

A well-trained staff is the one who maintains good customer relations and therefore turns the potential leads into customers. Train your staff to count on the reactions of visitors and the staff should keep an eye on the visitors and use some goodies. Take care of the customers who are interested in products and services. You can also ask your contractor to make some modifications to the trade show booth rental to highlight the brownie points about the brand.

Do not forget to advertise show presence

Try to advertise your brand presence at the event through social media. Write small posts on different social media handles and send emails to leads about the products you are going to launch at the event, advertising before the show will help in attaining new quality leads.

AFTER THE TRADE SHOW

Enter the lead data into the system

The first thing you need to do when the Trade show booth displays are over is to enter the lead data into your system. There are chances that few leads have gone cold or have signed deals with competitors who were quicker in reaching them.

Follow-up is a MUST

The best tip we can suggest to you is to do a follow-up! You would be surprised by the benefits of following up. Many companies don’t follow up and thus lose their potential leads. You can send them follow-up messages to them with personalized content that will remind the readers about your conversations.