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Trade shows are the best place to connect with potential clients or customers, make partners and boost the business. These events give countless networking opportunities. However, to keep these opportunities and convert leads into direct sales, it is important to follow up with them. These exhibitions help you to strengthen the professional relationships with existing clients and convert them into increased sales for products or services.
Some strategies will help you to follow up after a trade show. Therese tips and tricks will also help you to develop your professional skills and meet knowledgeable specialists in the industry. However, before these tips, there comes to get too much crowd on the stall and for that, you need to have unique and mesmerizing trade show booth design ideas.
Explore 5 proven follow-up strategies that will help you in maximizing the return on exhibition investment.
START A TRADE SHOW-SPECIFIC CAMPAIGN FOR FOLLOW UP
In your pre-show prep, start making a follow-up campaign. This campaign should compromise three emails that will be sent to leads after a few days of the show, a week and two weeks after the show. In the first email, you should have a picture of you and your display for the trade show. In the 2nd mail, there should be a video about the display for the trade show and inform them about your workshop, webinar or online event. In the 3rd email, there should be a link to the website or sign up for a demo to book the product or service.
REACH OUT TO THEM DIRECTLY
Your first follow-up attempt is the “Goldilocks” zone. Reach out too soon after the trade show. Reaching out too late, will your chances of remembering by the leads and they will forget about you and your custom exhibit design. Try to keep your leads warm. Ideally, your potential leads will be settled back into their daily tasks so reaching them just after the show with vouchers, heavy discounts and free prizes could be the best idea.
3 MAKE YOUR COMMUNICATION PERSONALIZED
Personalize Your Communication with the potential buyers will make them feel comfortable and good with you. Add some reference-specific conversations that you both have done during the show. Personalization demonstrates that you value your clients and that increases the chances of a positive response
4 COMPILE UP VALUABLE CONTENT
Ask the contacts that you made during the trade show booth construction to join your email list at the show. This is an engaging way to convert leads by providing them with valuable content that will make them interested in products. Adding them to your email list allows you to send whitepapers, educational materials, industry reports, and case studies to them. By sending them knowledgeable content, you are settling your business as a trusted resource, that can further nurture their interest and build trustworthiness.
5 TRACK THE OUTCOMES
Keep effective monitoring of the outcomes. Make follow-up strategies and Monitor key metrics such as conversion rates, response rates, and customer-estimated costs. Research other's data to identify the working process that you need to adjust with. Trade shows are the best market for generating leads, but to get real success you need to track the outcomes about what is stopping your client from taking a decision and making sales.
THE FINAL WORDS:
By personalizing and following up trade show leads, and by providing valuable content you can easily convert leads into loyal customers. You need to utilize multiple channels, run a lead nurturing campaign and track results. Triumfo Inc. is the most trusted and highly recommended trade show booth design company. We offer trade show booths 10x30, 10×10, 10×20, 40×40 and other sizes. Contact us at enquiry@triumfo.us and visit our website https://www.triumfo.us/
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