Trade shows are a fantastic way of generating new business and are gaining popularity as a business growth tool. Brands are focusing on exhibitions, trade shows, and events to launch their products. Along with product launches, these events help in enhancing brand awareness, marketing, and social media marketing. People are getting more attracted to events like trade fairs, expos, and exhibitions to know about the latest happening in their business sector.
If you are a business person, entrepreneur, or decision-making authority in your organization, and want to propel your business, then begin to plan to participate in such events. Early planning is the key to the success of any big event. Your booth is going to play a major part in your trade show success and you should put your best strategies and approach in its design and construction.
Start with a brainstorming session to develop an outline to determine key points, such as the purpose of your booth, your target audience, and the budget of your booth. These basic things will give you a foundation, to begin with, the building of your booth.
If this is your first trade show campaign, do not worry, we are here to help you with the things you need to set up a booth at a trade show. We are providing you with a list of basic necessities as per the latest trends. Keep these factors in mind while setting up a booth at a trade show or any other event.
Here is your trade show booth checklist to help you bring more visitors to your booth.
1. Printed Trade Show Materials
The craze of digital content cannot be denied, but print media marketing still rules the world of trade shows and exhibitions. Printed marketing materials include pamphlets, business cards, catalogs, brochures, apparel, flyers, and any other printed materials made to promote your business.
Ensure that the visitor at your booth leaves with something that has your brand name and logo printed on it for promotional use. Along with it, your brand can go with merchandise like t-shirts or caps with the brand name on it. First, share them with your employees and you may give a few away to your visitors.
2. Freebies and Giveaways
People cannot ignore it when it comes to free stuff, even if it is something as simple as a wristband. By giving out items like tote bags with the logo or your brand name printed on them, visitors will have something to remember about your brand. Free printed tote bags can make people look for your booth around the trade show. It is known that around 85% of consumers remember the brand name from a free promotional item.
3. Banners and Backdrops
The first things that attendees notice at a trade show exhibit are the banners and backdrops. You need huge banners with an attractive background display to make your booth noticeable. You can also put an oversized banner of your logo with a short line or your tagline. You can also think of standing banners to display photos. Pay some heed to the color scheme also. It must be complementing your brand identity to maintain consistency.
4. Outdoor Advertising
Outdoor advertising allows you to grab the attention of the visitors even before they step into the premises of the trade show. You can rely on sign spinners, bicycle or pedal cab advertisements, 14ft flags, mascot’s promo models, product demonstrators, or standing banners to attract foot traffic at your booth.
5. Presentation Media
Trade shows give you a perfect chance to expand the horizons of your creativity through presentation media. Create some innovative and engaging short videos or slideshows that you can play on a big screen during the trade show. Demonstrations with visual aids can attract a lot of visitors, including potential customers.
Collaborate with Triumfo Inc. for Smooth Trade Show Experience
Triumfo Inc. is a renowned trade show booth design company in the USA. We offer turnkey booth services and make your trade show campaigns seamless. Partner with us and let our experts empower you to easily achieve your branding and marketing goals at tradeshows.