The success of your trade show depends on a wide range of things. The design of your booth and branding, the product information, an engaging experience, and the personal representation of the staff. Giving your trade show booth personnel a cohesive look is very important and apparel plays a crucial role in achieving that objective.

Apparel may not determine how competent your staff is, but leaves a huge impact on your trade show booth visitors. You can create wonders on the trade show floor with the right attitude and appropriate clothes. You should enhance their appearance and ensure everyone looks professional during the event.

Now the question is what can be done to achieve perfection in staff apparel? Let us share some brilliant answers to help you in that aspect.

● Choose the Right Type of Attire

There are three types of attire that you can wear on the floor. Your booth staff should adopt either a business formal, a business professional, or a business casual attire. In the pre-show meeting, convey to your team what is expected from them in terms of their attire and appearance.

● Invest in Branded Clothing

Are you looking for a cohesive look for your booth personnel? Ask your staff to wear the uniform, it makes an immediate association with your brand or company. You can go for customized event apparel with clear designs. Nowadays, screen printing and digital transfer are the two methods for producing customized apparel. A little distinction is necessary, you can choose a unique color for each day of the trade show.

● Little Branding on Event Apparel

A little branding on the event apparel is very necessary, even if you are wearing normal clothes. A branded polo shirt with a badge, button, lanyard, and name tag helps the visitor to easily identify your booth staff. A piece of visual information helps them to recognize your brand or company.

● Match Colour with Your Brand

Color greatly influences human emotion as well as behavior. It is one of the important tools used in business. When choosing a color for clothes for your teammates, the best option is to match your brand’s identity. This approach will make your trade show visitors easily connect with your brand.

But if you are using that color thematically for your booth design, it is highly recommended to choose a contrasting color for your staff to wear. Your booth personnel will look dynamic and stand out on the trade show floor. On the contrary, using the same color for both can create a monotonous and boring booth ambiance, ruining your brand impression on the show floor. 

Bonus Tips for Perfection for Your Staff’s Appearance

Face-to-face interaction is the most powerful way to communicate and educate visitors about your business. The people who represent your company should be professionally dressed. Follow these tips for a perfect appearance for your booth staff.

  • Avoid wearing tight clothes
  • Avoid wearing revealing clothes.
  • Buy a pair of cushioned insoles for your shoes.
  • Stay away from big or flashy accessories and ornaments.
  • Avoid strong perfume as some people are sensitive to fragrances.

Collaborate with Triumfo Inc. Successful Trade Show Experiences

Triumfo Inc. is one of the leading trade show booth construction companies in the USA. We offer booths of all sizes and end-to-end services including installation, dismantling, and shipping under one roof. Our array of booths includes a custom, modular, country pavilion and double-decker trade show booth. Partner with us and leverage our extensive capabilities to make your trade show campaigns successful.