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Participating at trade shows for startups or best enterprises could be a great way to build relations, showcase products to the targeted audience and get hours of thought-leadership content about the industry.
74% of attendees ask for quotes for products and 26% of world leaders sign purchase agreements with exhibitors. Displaying at the trade show is best for business endeavours and increases exposure and growth prospects.
There is no denying fact that exhibitions are rocket fuel for any brand. The trade show booth design introduces a business to so many professionals of the world. Here one has an opportunity to convert their leads into sales. However, without proper planning and plotting, exhibitions could be an expensive way of marketing.
Over the years, we have strategically planned the checklist to cover everything to help a brand to achieve its goals of sales and marketing.
Every exhibition is different: missing an item could ruin the whole business presentation on the show floor. Use this "to-do" list and contact Triumfo Inc. to get the best custom exhibition stand in the US.
Decided to Exhibit at trade shows? Here Are pre-show Checklists, And measures for a Successful Exhibition Experience
4 months remaining for the upcoming trade show:
Typically 4 months seem to be a long time however this time is important to understand marketing goals and set up prerequisites for the show's success. At this time focus on:
- Find out tips to promote brand awareness in well-established markets.
- Connecting with future “would-be clients” that are going to attend the fest
- Check for the available “association memberships” available on the exhibition website to gain discounts available on booking the space.
- Get an insight into the competitors in the industry, find out more about their products and services
- Book the exhibition space by finding the right spot on the show floor (entrance or in middle) however, this needs to be done before a year as space for many shows fills up extremely fast.
- Create a calendar to save the important dates of seminars and conferences that you are willing to attend- to take advantage of improving your skills.
- Set realistic and obtainable goals for each exhibition your company is participating in.
- After registering for trade show booth ideas space, try to get full details about the available area.
- Finalize the trade show booth contractor in the USA and check for accessories, marketing collateral, banners and promotional items.
- Find out a compelling message promoting the brand in just 30 seconds or less.
- Lookout for gift items that the company will offer to attract visitors to the booth area.
Calculate the estimated costs of:
- Shipping
- Booth space
- Lead machine
- Rental furniture
- Airfare for staff
- Participating staff
- Marketing campaign
- Sales expenses for dinners
- Drayage/material handling
- Installation and dismantling (if needed)
- Pre- and post-show promotional campaigns
2 MOST IMPORTANT POINTS TO CONSIDER 4 MONTHS BEFORE THE DISPLAY SHOW:
Connect with the best exhibition stand builders in the US:
To ensure that your exhibition experience is amazing, be sure to discuss display stand needs with the booth planning person. Tell them about the goals and vision related to the display stand and elaborate on the benefits of products to get the ideal display stand for your needs.
Makeup the marketing plan:
Start planning and promoting your exhibit before, during and after the trade show. This plan will help you to attract qualified visitors to your stall and convert those visitors into new leads.
3 months remaining for the upcoming trade show:
Finalize the staff:
By now, the exhibitor gets an idea about their display needs and the number of staff they require for providing their services.
Plan travel expenses:
When the show and venue are confirmed, it is best to book flights, hotel rooms and other modes of commute required to reach and come from the venue.
Check for the carpet and flooring:
If carpet and flooring are not a part of the plan or do not match with product display requirements then it is best to be an early bird and order flooring sooner.
Start pre-show marketing:
It is best to approach prospective clients before the show or list out qualified visitors to attract the maximum number of persons to booth stalls. Also, ensure that booth staff did not miss a chance to focus on the listed leaders and the ones who are very familiar with the brand achievement.
2 months remaining for the upcoming trade show:
Check for a trade show stand shipping services:
Usually, most of the best-rated companies charge nil or reasonable costs for transporting the display stand. Shipping from trusted companies like Triumfo Inc. ensures that material is secured and delivered nicely and quickly.
Check if the exhibition stand provider company is doing installing and dismantling services:
Exhibition booths require proper assembling and disassembling by experts. Ask the stand providers about their services and costs.
Do meeting with staff:
Make sure that everyone in the team knows about the game plan and what is the motto of the brand. If planning for demonstrations or live shows, make sure that the team practices before they go live on the exhibition floor.
Electrical services:
Almost every booth needs electrical power so check for required wattage, location of electrical outlets, safety and insurance reasons etc.
Reserve the meeting rooms before the exhibition show:
Doing so, it might be a good idea to invite investors to the meeting room for personal discussions. In a face-to-face meeting, investors learn more about the brand in depth and love to invest.
1 month remaining for the upcoming trade show:
- Book Lead retrieval machines:
These must machines are different in every show, making the reservation as early as possible could take advantage of “early bird” rates
- Decide the Giveaways:
Check if the exhibition booth is displaying a marketing plan. In the advance ship the display material if possible.
- Run the video ads:
Make the brand's presence social to make everyone feel buzzed and excited about the brand's presence.
- Decide about the team’s attire:
Try it that, team wear matching attire. Place the clothing order 1 month in advance. This will give time to distribute the attire and check for the fitting size of teammates.
- Check for WIFI connectivity:
Internet services are purchased on the spot. There may be deadlines so check before a month about the internet services.
- Booth cleaning:
This is the most neglected but very important service to be used after a long day of visitors. Be sure to have a vacuum cleaner in case of spillage or dirt.
At the D- Day- Presentation day:
Engage the attendees with best-tries pitches. Try to implement what you have practiced in the last few days instead of changing anything at once.
Make a register to note down the contact info of the persons who are coming to the booth. If any leader offers their business card then make notes on the card about the conversations and their interests.
Final words: Hope this blog has helped you in making your trade show planning checklist and to confirm if there is no stone left unturned for the great exhibition success!
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