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A trade show booth is the first thing that a visitor gets to notice about you. It is imperative that you should choose your trade show exhibit companies carefully. There are numerous options available in the market. You need to figure out what would suit your situation the best. Pick out and shortlist the trade show exhibit companies based on your budget and other constraints. Sometimes, there are companies that are providing a good trade show booth design at a lower cost with respect to other companies. Cross-check the quality of the trade show booths provided by such companies. It is not a good idea to compromise on quality because of cost. After all, you do not want unnecessary issues to pop up during the trade show. If you do not pay attention to the quality of the stand, you might face issues at the last minute. To avoid such accidental cases it is wise to cross-check the quality of exhibition stands.
A trade show event does not guarantee that you will be able to generate leads and successfully spread your brand's message to visitors. A lot goes into this process. Consider a case where you are very well prepared with all the stuff you need to showcase at the trade show but your booth is not attractive enough to get the attention of visitors. You will lose on this point and it will bring about much loss to you. The gathering of people around your booth is a necessary facet to go further. You can consider a custom trade show booth design that matches your vision to stand out from the crowd.
Your exhibition stand should have certain features if you wish to increase trade show booth traffic at your next event. Let us discuss a few parameters that make a trade show booth more engaging and creative for people to notice.
Overhead hangings
Having overhead hangings in your booth design can make your booth visible from afar and can attract visitors. People tend to go near the place that is attracting them from afar. Placing attractive overhead hangings that can attract visitors is a big plus for your 30x40 trade show display. An even better idea is to have overhead hangings that are eye-catching and are reflecting your brand's message. This way you would be promoting your brand in an efficient and creative way.
Creative fun games
You can have some creative fun games in your booth area and can keep some small prizes for the winners. These prizes can be a promotional small items from your products. This can make visitors drawn to your booth. Playing games is always liked by people of all age groups. This makes your booth entertaining and an interesting place to be. More and more people can be drawn to your booth in anticipation of winning the prizes. Playing fun games has always been successful to draw people towards it. But the staff you are going to keep must be engaging enough to keep visitors interested. A laid-back person with non-pleasing mannerisms can take you to the negative side of the graph.
Freebies or giveaways
Everyone likes to be treated with some niceties. Consider keeping small giveaways to the visitors at your booth. A small handy water bottle, a pen, a small pack of candies, a muffin, or a nachos snack anything that is within your budget. Do not go overboard with fancy thoughts that disturb your budget. You can also consider giving away brochures or catalogs describing your products and services. Sometimes people like to review their options at home with fresh minds after the trade fair is over. Giveaways are one of the most successful ways to get more traffic to your booth because everyone loves free things. You can consider having a small conversation with the visitors while you give away the freebies and can even ask them to leave their contact information that you can use later to share your updates through emails or other social media apps. Trade Show Exhibit Rental Atlanta once used small-size umbrellas as the giveaways as it was very sunny at the trade fair and the idea was a big hit.
Keep trained staff on your booth
It is imperative to state that you should always keep trained staff on your booth. . This is something noteworthy that you should always keep in mind. Have trained staff in your booth that is good with etiquette, fun-loving, and outgoing. Trade show exhibit companies also provide their trained staff at times to do the needful. Other times you can choose from amongst your people, trained staff that you can consider having on the booth. If you are sending a new person to the booth that you are pretty confident of, still send someone experienced along for emergencies. Sometimes a well-experienced person will be able to answer the query from the visitors that a newbie can miss. It is good to be prepared from all perspectives for your trade show to be successful. Keeping trained staff having pleasing mannerisms towards the visitors can bring more traffic to your booth.
Having a charger station
We live in the era of digitalization and the mobile handset is the most common gadget in our hands. Visitors to the trade show carry mobiles for a long time and sometimes they need to charge their handset. Finding a charger station at a trade fair is just a relief. It is a very simple and efficient way to increase traffic to your booth. While they would be charging their handset, they’ll have some time to explore your booth. You can even start a small conversation and share information regarding your products and services. They will be all ears to what you have to say while waiting for their mobile to charge.
Technologies
There are a wide variety of technological appliances available in the market that can give your booth a creativity boost and engaging space. Some of them are virtual walls, interactive floors, Augmented Reality, Virtual Reality, and multi-sensory installations. These technologies are completely capable of drawing attention toward them and can help you increase traffic to your booth.
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