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The trade show industry is continuously revolutionizing with the rapid development of technology. Gone are those days, when doing ads, video marketing and simply exhibiting with traditional trade show booth design works. Things have changed now, today exhibitions have become the key marketing tool for the business.
Presenting the brand with captivating trade show booth displays is the new trend now. With innovative exhibition booths equipped with the latest technologies and offering spaces for business, you can easily generate leads, and build customer relationships.
It's your turn now to turn your boring Trade show booth design into an interactive alluring stand by hiring Custom trade show booth manufacturers.
Role of technology in creating un-forgetful exhibition experiences
Technology is evolving day by day. With a digital exhibition stand, you can create a strong consumer base and save some space for brand-consumer interactions and involvement. Every top-performing exhibitor understands that displays should be innovative to provide plus points about the brand to a well-informed crowd.
If you read the latest custom trade show exhibit Stats, you will get to know that 71% of exhibitors say that they are adding and upgrading new technologies in their exhibition booths. They say, that interactive technologies help them to engage more visitors and get a personalized experience.
In this blog, we will understand how technology is revolutionizing the trade show experiences:
Use Augmented Reality (AR), interactive elements, and Virtual Reality (VR) to grab the audience’s attention
Augmented Reality (AR) and Virtual Reality (VR) have become the new technological trends in the exhibition industry. AR brings virtual elements into the real world of the immersive experiences of attendees. With AR and VR, trade visitors can take demos of the products, test their functionality, and realistically experience the products.
Most companies use virtual tours of their in-house production units, the uniqueness of products, and the display of complex technological processes of products. These techniques will engage the audience at the 10x20 trade show booth and make them curious about the products.
The surprising award of touch technology
The usage of touch technology helps in maximizing the success rate of your products. Try to incorporate interactive screens, smartphones, and tablets to display your products. Attendees can slide the products and learn about the ingredients, active components, benefits, and other main points about the products.
With touch technology, trade visitors can check out the products, and learn the content on their terms. This way, you give the visitors control over their experience. Add brand videos, Slideshows, space for customer reviews, and app demonstrations at your booth.
Adding the virtual walls
Virtual walls can easily transform the branding experience. In these walls, a projector and LED screen are used to create an interactive experience for the attendees. Now exhibition stands builders use virtual walls to play touch-and-tap games, draw, and write messages. Users can use theme-based customized virtual walls that will help brand lovers (like game lovers) to engage with it.
Use Machine Learning and Artificial Intelligence (AI)
AI and machine learning are the latest technologies that tremendously impact the success of Trade show booth displays. These techniques help exhibitors to manually or automatically check the repetitive content for informed design making.
Most exhibitors are now using AI to personalize the experience of every attendee. AI can easily predict and recognize customer behavior, and then accordingly tailored the present content and recommend it to the audience.
With it, AI and machine learning collect and analyze the vast amount of data available for the audience during the event. These technologies can help in getting valuable insights about customer preferences, market trends, and the effectiveness of exhibition stand contractors. These techniques can make you informed about the most picked products and help in adjusting marketing strategies.
Using motion-controlled technology
The motion-controlled technology will open the doors of endless possibilities. You can easily use these motion-controlled interfaces that allow the trade visitors to stop, backward, forward, and restart the demo. This can also be possible with motion-sensitive floors that generate brand-specific content for them for immersive experiences.
Conclusion
Technology can transform the future of trade shows. AR and VR can create appealing and attractive experiences for the audience. While at the same time, AI and machine learning easily personalizes the content of trade shows and offer real-time data analysis. With the best Trade show exhibit companies, you can easily equip these technologies in your booth.
