Lead generation often remains among the top priorities of any exhibitor at trade shows. You need to follow the right trade show strategies if you are one such exhibitor. This means your trade show booth manufacturer also has to do their bit to track and generate leads.
You can generate numerous promising leads by preparing your plans in advance and executing them properly during the show. With the right resources and technology, your business and exhibition objectives can be achieved conveniently.
Here are a few crucial steps you can take to generate maximum leads and increase ROI in the upcoming trade show.
● Blueprint for an Effective Display
For a successful exhibit, use a perfect combination of popup displays, accessories, and banner stands. It will help you drive traffic and improve lead retrieval results. Communicate clearly with the booth designer while creating a blueprint of the trade show display. Ensure that your booth design is aligned with your brand identity, values, products or services, and expectations of the target audience.
● Use Handheld Scanners
One of the most popular methods of lead capture is the barcode scanner. The scanner allows you to capture the lead’s information without any hassle. Simply scan the barcode on the attendee’s badges and you will capture all the contact information. This step also dismisses the need to collect and manage hundreds of visiting cards at the trade show exhibit.
● Place Tablets in Your Booth
Place tablets throughout the booth, so you can’t miss any visitors coming to your booth. Let them access information about your products and services directly on these tablets. You can ask them to leave their contact details in exchange for that information. Ensure to make a comment section where they can leave their query, giving you an idea of what exactly they are looking for. You can also use the tablets for surveys and presentations.
● Use QR Codes
Almost everyone nowadays has a smartphone on them at trade shows. You can inspire booth visitors to use their phones at your trade show booth. You may offer them free apps, where they can scan the QR code with their phone, taking them to a specific landing page or website. Add a query form as a pop-up for them to fill out. This approach is very helpful in capturing the required lead information.
● Use Social Media
You can use social media as a lead-generation tool at trade shows. The immensely popular online platforms like X (formerly Twitter), Instagram, Facebook, TikTok, etc. can be used to interact with existing customers, promotions, and post updates on new launch products. You can harness these social media websites to generate potential leads at the trade show exhibits.
Get the Best Trade Show Booth with Triumfo Inc.
Triumfo Inc. is a reputed trade show booth builder, offering complete booth services for exhibitions. We take care of the entire booth-related processes, from concept, design, and building to shipping, installation, and dismantling. Browse our portfolio to find the ideal design for your brand. We can customize any booth to match your exhibition requirements. Contact us and take a step towards maximizing your ROI from exhibitions.