Exhibiting at a well-known trade show is an effective way to gain great exposure and build credibility. However, it incurs significant costs. It is crucial to plan before buying a trade show booth and anticipate all expenses associated with exhibiting. Many tradeshows charge for everything from lights, chairs, and tables to Wi-Fi, electric outlets, and table covers. Invest if you feel this will be an investment worth the value of your money. Don’t over-invest if you are not getting the promising ROI.
You need to ask yourself a few questions well ahead of the show to ensure getting the best returns from your investment and efforts.
● How much is the average customer worth to you?
Assess how much the average client is worth to you. To find the exact figure, divide your total sales by the number of clients who made the deal with you in a particular time frame. Consider whether your clients buy once or multiple times in a year. Based on the result, you can conclude if buying an exhibit would be the right option.
● What trade shows will you be exhibiting at?
The next important point to consider is the quality and quantity of trade shows you will be exhibiting at. Ask yourself if your industry offers you 60 potential trade shows a year. Determine whether you will use all your exhibits during the entire year. Or just one big trade show that you have to attend to leave an everlasting impression. Based on the answer, buy the exhibit for your brand.
● Whether you need more than one exhibit?
Find out whether you need to participate in more than one exhibit yearly. If it is more than one, determine how many trades you participate in one year. If you exhibit multiple shows in a given timeframe, consider buying a 20x30 island exhibit or a 10x10 inline booth. Ensure you have the right exhibit for each show to stand out on the exhibition floor every time.
● What is your budget for a trade show exhibit?
Set a definite budget you can allocate for each trade show. There will be numerous expenses associated with each event you will participate in. Your budget needs to cover costs related to travel, accommodation, food, renting of the trade show booth, promotion, etc. Determine the right budget for your upcoming event while considering all such expenses. Along with all this, find out how much your average customer is worth to you. If it is very high, then you may think of a big investment for the exhibit.
● What is your competitor doing this year?
Get an outlook on what your competitors are doing this year. Research the data thoroughly to know what they did last year. Was their booth eye-catching enough to attract their prospect? Which location they were exhibiting? Whether they were planning for a big push or cutting their cost for the next event. The correct idea of your competitors helps you craft your trade show strategy and stand design accordingly.
● Which exhibit will match your trade show strategy?
Whatever exhibit strategy you have, whether launching a new product, looking to expand your customer base, or generating leads and sales, you need to find the right exhibit that suits the purpose. There are numerous tradeshow booth ideas to choose from. You can also consider the custom trade show displays. Determine the best-suited option that matches your requirements like your brand, accessories, colors, podiums, and seating, and then choose.
Contact Triumfo Inc. to Change Your Dream Trade Show Project Into Reality
Triumfo Inc. is a trustworthy trade show booth service provider in the USA. We take up your projects and organize them perfectly according to your brand and exhibition needs. The idea will be yours and we will leave no stone unturned to convert it into a flawless reality.
We can be your one-stop shop because we offer complete booth services, from booth design, build, and installation to shipping, on-site supervision, and storage. Partner with us and let our experts help you generate brilliant ROI from your upcoming trade shows.