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Triumfo Inc. manufactures an impeccable range of modular exhibits. It gives exhibitors the infinite design possibilities to create a true representation of your brand.

How to determine a good trade show booth?

trade show booth designs

Imagination is the source of every form of human achievement. – Ken Robinson

Every sphere of human existence has evolved and the world feels newer and renewed than it has ever been. Ours is a generation that has seen major transformations in every area. We have evolved from manual to digital in the majority of tasks. Digitalization has affected industries in a good way and we are fortunate to experience nearly perfect or perfect execution of tasks in various sectors. As the methods in industries have evolved, so has the need of showcasing the products and services. Organizations are spending a good amount on the marketing of their products by various means and trade shows have taken a good place in the market. 

There has also arisen a competition regarding trade show booth designs in trade shows. The first attempt to catch attention and attract traffic at the booth is also dependent on how your trade show booth design has been implemented. A trade show booth that defines the brand, depicts the vision of the exhibitor and is catchy enough to gather attention has taken a special place in the eyes of exhibitors and attendees. Various trade show exhibit companies are trying to experiment with their designs and highly remarkable and innovative trade show booth designs are available in the market. There is tough competition between trade show exhibit companies to outperform the other. Trade show exhibit builders consider the vision of the exhibitor and through a customized approach a unique trade show booth is exhibited. But the question arises about how we categorize what makes a good trade show booth. There are parameters upon which we can compare and categorize the trade show booths to define the success of the booth design. Let us give a glance at a few such parameters which make a good trade show booth.

Entrance of the booth.

We begin with the entrance of the booth. Before you begin to design the trade show booth just ask a few questions about whether you are looking to attract your current customers or new ones. In both scenarios, the design of the entrance would differ. In one place where you want to attract existing customers, the focus of booth design would be on how your product or brand has evolved from the past, what new solutions are you offering and how can it benefit you more. Whereas on the other hand if you want to attract new customers the design would have a grand entrance that is eye-catching and defines your product in a crisp and impactful way. The design from your exhibition stand builder will be affected differently in both different scenarios. From designing your booth to pre and post-show advertising both the factors will need a different approach. So it is important to ask these questions before you start to design a booth.

Right atmosphere

When we talk of a good trade show booth we do not just look at the presentation but also take into account if the booth is designed in a manner where attendees would like to stop and stay. Having a relaxed atmosphere at the booth is a good way to attract traffic where attendees would like to sit comfortably and like to listen to the details that you wish to share. A trade show booth design with little comforts like seating arrangements and refreshments would make it a good place for people to come and stay at your booth for a while. It gives the exhibitor chance to showcase the products and describe the services. This add-on certainly is a plus point when we define a good trade show booth.

Simplicity with Impact

The simple will attract more principle is a good practice to follow. A cluttered existence with complicated displays will generally not work well with the attendees. People like to join in at a place that feels uncluttered and is simple to understand. Not making the banners puzzling to keep the customers guessing is what needs to be checked while designing a trade show booth. Trade show exhibit builders try to create the banners in a simple but impactful manner. A booth with simplicity with a crisp and impactful message would attract more public in general.

Engagement with activities

A good stand booth design can be defined when we see the attendees being well addressed and engaged with activities. The communication part is of great importance when we exhibit at the trade show. Something to engage kids coming with their parents would be an added advantage. The stand booth where the customer is seen busy with discussion and engaged in some activities gives a good impression about that booth. People tend to remember how they have been treated and how they felt even after they leave the place. You are more likely going to be remembered for your products as well.

Lighting

A well-lit place generally attracts more traffic than a dull place. Keeping a lighting arrangement that adds to the brightness and attractiveness of the booth is a good idea to catch attention. Some trade show booth companies also use fragrances to set an atmosphere at the place which is a good idea though not a necessary one. These days a good variety of lightings for trade show booths are available in the market. Choosing the right one that matches your vision and enhances your presence is certainly a plus when we talk of a good trade show booth design.

Keeping the brand guidelines intact

Your booth would represent the image of your company at the trade show. It would be like the cover page of a magazine. So designing it requires special effort on your part. Your booth design must match the brand guidelines defined by the marketing or communication department of the organization. Using the corporate taglines of the company is a good way to promote the brand.
 Ideally, the booth designs well equipped with the above parameters can define a good trade show booth.

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trade show exhibit design