Triumfo Inc. manufactures an impeccable range of modular exhibits. It gives exhibitors the infinite design possibilities to create a true representation of your brand.
Whether it is your first trade show or you have been exhibiting for a long time there are certain key factors essential for the success of your exhibition. One of them is the location of your exhibition booth. Where should your exhibition booth be located to get maximum attendees and your capability to turn them into business leads is somewhat tricky? A lot of exhibitors plan the location of their exhibition stand quite in advance before they order it for design and construction. In this guide, we will share with you the list of factors that make the best trade show booth location.
Imagine the anticipation of visitors when they enter a trade show. They are highly inquisitive about the exhibitions and topics they would be attending visiting the trade show. As time passes the attention span of attendees starts shortening. They have already been at many booths by the time and the frequency to stop by a booth further away from the entrance decreases. This factor is important to be considered before you choose the booth location. It is a good idea to choose a location that is close to the entrance when the visitors are booming with energy and anticipation.
However, though the booth nearer to the entrance has a good chance to be attended by visitors but it is not a good idea to take the booth at the exact entrance. People visiting the trade fair just enter the place and are looking for a quite relaxed zone to begin exploration. The exact entrance is crowded with the people entering the trade fair and chances are less that people would like to stop by to listen to you before they get out of the feeling of being crowded and surrounded by noise.
Just a good design by an exhibition booth design company is not enough to make your event successful. You have to make careful choices for the success of your event.
It is not always possible to be able to secure your place near the entrance. Sometimes, the spaces near the entrance have already been booked and other times your budget is not allowing you to choose those places. So in this case, what would be the best idea for choosing a location for your exhibition booth? The answer is Intersections with multiple traffic flows. Corners and cross junctions are areas with multiple traffic flows allowing you to attract your visitors through your custom exhibit displays.
The places near Cafes and restrooms besides being filled with visitors also have the benefit of having attendees that would be ready for conversation. These places provide relaxed zones for the visitors and after refilling themselves with their favourite food they are ready to move back to their exploration of the exhibitions. Being near these areas increases the chances of having the crowd passing by your booth stop by and have a look at what you are offering.
While you will be working through the careful consideration of where your booth should be located, much depends on the work done by your trade show booth contractor in terms of innovation and uniqueness. A creative booth is more likely to attract visitors than a basic one. So, alongside the place, you must also work on the booth design.
This might be one of the most overlooked factors when deciding on a place for your exhibition booth but working on it can change your perception of how you look at the place for possibilities and probabilities. When you are about to put the load of success of the event on the exhibition booth builder, this aspect can also affect your possibility of presence being felt by the audience. Studies have shown that the places where the driver is on the left start their visit from the right side of the exhibition hall whereas places with the driver on the right start their visit from the left side of the exhibition hall. Carefully, analyze the demographic of the area of your exhibition and plan accordingly. You do not want to be on the other end of the show, isn’t it?
Having a booth close to your competitor can go either way. But it will also allow you to analyze your situation and work on your shortcomings to grow. The success of your booth in this situation will also depend on what work your exhibition booth design company has done for you. It is wise to research competitors who have attended prior events and check out their booths. Work on how your booth will be presented based on your competition with your peers. After you are convinced that all other parameters are in your favour, you can choose a place near your competitor for actualizing your vision.
Having your booth near big renowned brands can tremendously work to your benefit. Imagine hanging out with the brilliant kid in the school. It makes you look intelligent too. Similar is the case when your booth is near big renowned brands. The traffic that is attracted to their booth will pass by your booth and you have a good chance to benefit from the crowd lingering around. Many of them would like to stop by your booth too to have a look and you can go an extra mile to start a small conversation to grab attention. You can benefit from the number of people that will be passing by your booth.
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