Before knowing the average cost of a trade show booth in the USA, determine the type of trade show exhibit builder you wish to select. It is important to understand that the time and money spent on any exhibit is a major contributing factor to the quality of the leads. The best exhibitors prefer hiring experts to design and build their trade show booths instead of doing it by themselves.

As per a survey, an average exhibitor spends more than 11% of their trade show budget on exhibit design and construction. You may be surprised to know that a reasonable amount of people wish to buy expensive trade show booths for a successful exhibition experience.

Factors Affecting the Trade Show Booth Cost

An expert trade show exhibit design company handles all the aspects of the booth design and construction process to offer you high-quality exhibits. They utilize the best of their skills and craftsmanship to build your exhibition stand as per the exact specifications.

The major factors which affect the exhibit cost are:

  • The trade show booth size.
  • Type and number of components used.
  • The material used while building any of the trade show booths.
  • Designing, building, and storing for various cities.

Some of the most popular booth categories are:

  • Portable
  • Modular
  • Custom

Typically, a square inch cost of booths includes expenses of all the structural elements. These elements include lighting, graphics, crates, and packaging material. However, A/V equipment and content are not included in the square footage cost because they depend upon the type of trade show booth services availed. In certain cases, flooring and furniture cost is included, but this isn’t always fixed.

Types of Trade Show Booths

It’s crucial to check the cost while going for selecting any trade show booth. Let us elaborate on some of the most popular booth types in the modern exhibition landscape.

1. Portable Exhibits: A portable trade show display, is designed with quick, easy-to-set-up high-branding features. Portable exhibits can be transported easily from one place to another. If the portable exhibit is small, it’s possible to shift them to any trade show in your own vehicle. It’s helpful for smaller organizations who want to appear in trade shows without making large initial investments. Usually, the cost of such exhibits ranges between $50 to $125 per square foot.

2. Modular Exhibits: In a modular trade show display, the complete booth is made up of various pieces or ‘modules’. Such an exhibit includes display stands, demonstration islands, and other features. For modular exhibits, usually, the cost ranges between $75 and $225 per square foot.

3. Custom Exhibits: Companies looking to invest more in the financial aspects consider custom design exhibits as the best option. Here, all the trade show booth elements can be easily customized as per the client’s specifications. The cost gets higher, but a completely customized trade show booth offers many advantages. It not only helps you to maximize your brand’s impact but also creates a long-term impression on potential customers. Usually, a custom exhibit costs range from $125 to $325 or more per square foot.

4. Flooring: Unexpectedly, flooring has a major impact on the look and feel of any trade show booth. It’s not wrong to say that the comfort of the trade show booth staff and visitors must be the first priority. They often need to stand in your booth for long and flooring should be comfortable enough for them. Flooring costs vary as per the chosen style and size of the trade show booth.

ROI Calculation

ROI directly depends on the amount spent on generating the leads and whether those leads were finally converted to sales. Here, the customer service professionals have to be very proactive in maximizing the ROI. You can calculate the ROI with this basic formula:

ROI = (Gain from Investment - Cost of Investment)/(Cost of Investment)

Get Cost Effective Exhibition Stands and Maximize ROI with Us

Triumfo Inc. is a well-established group in the booth construction industry and has been delivering complete exhibition stand design and construction services for decades. Our experts are trusted across the globe for creative styling and designs. Partner with us for cost-effective and premium quality exhibition stand designs and let our experts assist you in generating huge ROI from trade shows.