Exhibition Booth Case Study For Promise Gluten Free

Challenges

Client: Promise Gluten Free

Event: IDDBA 2026 (International Dairy Deli Bakery Association)

Location: Orange County Convention Centre, Orlando, Florida

Booth Size: 20x20 Feet (400 Sq. Ft. Island Display)

Promise Gluten Free required an expansive, accessible booth to achieve three main goals.

• Maximised Sightlines Across the Show Floor

The booth aimed to capture attendee attention from afar with tall branding elements and unique floating props.

• High-Volume Product Sampling

The brand wanted a central counter layout to serve fresh sourdough samples and demonstrate retail bread packaging.

• Clear Nutritional Messaging

They wanted to feature key product benefits, i.e., ‘’High Fiber,’’ Low Fat," and " Low Sugar, " prominently across all sides of the structure.

Solution

• Overhead Branding Canopy & Floating Product Props

Our team integrated a massive square overhead header that framed the entire 20x20 footprint. It seamlessly displayed bold PROMISE GLUTEN FREE logos and nutritional badges. Suspended above the canopy, custom oversized inflatable bread loaves added a playful touch. It guided attendees straight to the booth.

• Full-Perimeter Sampling Counter

We ran a continuous white-and-wood counter wrapped around the central interior space. It is emblazoned with large-format product graphics and ‘’Better Bread That’s a Promise’’ slogans. The counter provided ample surface space for glass display cases, live cutting stations and packaged loaves.
 

Result

The Promise Gluten Free 20x20 island exhibit delivered high engagement throughout IDDBA in Orlando:

• ​360-Degree Foot Traffic

The open island layout enabled attendees to approach from all four aisles. It maximised daily walk-ins.

• Unmatched Hall Visibility

We integrated floating bread props and overhead canopy headers. It made the booth recognisable from across the hall.

• ​Efficient Sales Operations

The perimeter sampling bar kept crowds flowing smoothly; as a result, sales leads conducted private buyer negotiations inside the lounge.
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Build Your Next Booth with The Help of the Experts

If you are planning to showcase your bakery, deli, or specialty food brand at IDDBA or another major Orlando trade show, connect with our team. Triumfo Inc provides complete turnkey exhibit services covering from 3D custom booths and signage to on-site setup and post-show teardown.